Hi I amDeepa BanjaraUI & UXDesigner

I'm a UI/UX designer focused on creating clean, user-centered designs that enhance functionality and aesthetic appeal.

About Me

I'm driven by a commitment to usability, accessibility, and continuous learning to deliver impactful, user-centered designs.I enjoy solving design challenges through wireframes, prototypes, and high-fidelity designs. I'm always eager to learn and collaborate with teams to deliver impactful digital solutions.

3+Years Experience

Expertise in crafting user centered, intuitive designs
Strong collaboration with cross- funtional teams

50+Projects Completed

Versatile in designing across various industries and project types

Proficient in

Figma
Sketch
Adobe XD

Basic Knowledge

HTML
CSS
JavaScript

Services

My services include wire-framing, prototyping, and user testing to ensure that every project meets both business goals and user needs.

UI/UX

Conducting user research and testing to ensure the design meets user needs.

Web Design

I create responsive, user-friendly websites that align with business goals.

App Design

I create mobile and web apps focused on seamless navigation and user experience.

My Projects

Showcasing a collection of projects that highlight my skills in UI/UX design, from responsive websites to intuitive mobile applications.

Goodreads Redesign

Revamping Goodreads with a modern UI, improved navigation, and smarter recommendations to enhance the reading experience. A user-centered redesign for better engagement, accessibility, and community interaction.

Design

Enhancing Exception Management in SPHEREBOARD

Redesigning SPHEREBOARD's exception management system to improve usability, streamline workflows, and enhance compliance tracking with an intuitive, data-driven UI/UX approach.

Case StudyUX Design

SPHEREBOARD Design System

Creating a design system for SPHEREBOARD, a security platform, to ensure consistency, scalability, and efficiency in product development.

Design System

Redesigning Goodreads for Enhanced User ExperienceProject Overview: Goodreads, established in 2006, is a prominent platform for book enthusiasts to catalog their readings, write reviews, and discover new titles. Despite its widespread use, many users have expressed dissatisfaction with its outdated interface and functionality. This case study outlines the process of redesigning Goodreads to address these pain points, focusing on improving user experience (UX) and user interface (UI) design.Identified Pain Points:User feedback and research have highlighted several issues with the current Goodreads platform.

Outdated and Cluttered Interface: The design has remained largely unchanged since its inception, leading to a cluttered and non-intuitive layout

Limited Mobile Functionality: The mobile app lacks features available on the desktop version, resulting in an inconsistent user experience.

Poor Navigation: Users find it challenging to locate basic information, such as other works by an author, due to inefficient navigation structures.

Inadequate Recommendation System: The recommendation algorithm is often considered primitive, failing to provide personalized suggestions.

Content Moderation Issues: The platform has faced problems with 'review bombing' and lacks effective content moderation, leading to unreliable reviews.

Redesign Objectives: To address these issues, the redesign focused on the following objectives:

Modernize the UI: Create a clean, contemporary design that enhances readability and user engagement.

Enhance Mobile Experience: Ensure feature parity between mobile and desktop versions for a seamless experience across devices

Improve Navigation: Simplify the navigation structure to allow users to access information effortlessly.

Refine Recommendations: Develop an advanced recommendation system that leverages user data for personalized suggestions.

Strengthen Content Moderation: Implement robust moderation tools to maintain the integrity of reviews and ratings.

User Journey: Persona: Emma, a 28-year-old avid reader who uses Goodreads to track her reading progress, discover new books, and connect with fellow readers.

Onboarding: Emma signs up on the redesigned platform and customizes her profile, selecting her preferred genres and authors.

Book Discovery: Based on her preferences and reading history, Emma receives personalized book recommendations displayed in a clean, visually appealing format.

Exploring Author Profiles: Emma navigates to an author's profile and easily accesses a comprehensive list of their works, biographies, and related news.

Community Engagement: Emma joins genre-specific groups and participates in discussions, facilitated by an intuitive community interface.

Reviewing and Rating: After reading a book, Emma leaves a review. The platform's enhanced moderation tools ensure a constructive environment, minimizing spam and irrelevant content.

Mobile Accessibility: Emma uses the mobile app to update her reading status and interact with the community, enjoying a consistent experience with the desktop version.

Key Features Implemented:

Responsive Design: Ensured the platform is accessible and visually appealing on various devices.

Book Discovery: Based on her preferences and reading history, Emma receives personalized book recommendations displayed in a clean, visually appealing format.

Advanced Search Functionality: Developed a robust search system allowing users to find books, authors, and genres efficiently.

Personalized Dashboards: Introduced user-specific dashboards displaying reading statistics, recommendations, and community activities.

Enhanced Community Tools: Improved group and discussion features to foster better community engagement.

Secure Authentication: Implemented secure login options, including integration with third-party services like Amazon and Apple.

Conclusion: The redesigned Goodreads platform addresses longstanding user concerns by modernizing the interface, enhancing functionality, and improving overall user satisfaction. This project demonstrates the importance of user-centered design in revitalizing established platforms to meet contemporary user expectations.Enhancing Exception Management in SPHEREBOARDProject Overview: SPHEREBOARD is a security and compliance management platform that helps organizations automate account monitoring, streamline governance, and enforce security policies. The objective of this project was to redesign the exception management system to improve usability, data visualization, and workflow automation, ensuring a scalable and enterprise-ready UX/UI solution.Problem Statemen: Organizations managing large-scale digital identities and security compliance often struggle with exception tracking, policy enforcement, and risk mitigation. The previous system lacked an intuitive UI/UX, leading to inefficiencies in compliance monitoring, manual errors, and poor visibility into security violations.Design Approach:

User Research & Stakeholder Interviews

Conducted user research and behavioral analysis to identify pain points in security exception handling.
Collaborated with product managers, security analysts, and compliance officers to define key business requirements.

Wireframing, Prototyping & Usability Testing

Developed low-fidelity wireframes to establish information architecture and data visualization strategies.
Designed high-fidelity interactive prototypes in Figma, incorporating user feedback loops.
Conducted A/B testing and heuristic evaluations to validate design decisions and UX enhancements.

UI/UX Enhancements & Enterprise SaaS Optimization

Dynamic Account Filtering: Implemented multi-select filtering for account types, enabling customizable data segmentation.
Advanced Search & Inline Filters: Designed real-time filtering and sorting mechanisms to improve data accessibility.
Table-based Exception Management: Introduced inline edit capabilities, enhancing workflow automation and user productivity.
Actionable UI Components: Optimized interactive elements (Add, Edit, Delete) for enhanced usability.
Responsive & Scalable UI: Ensured a mobile-friendly, adaptive design, enhancing accessibility and cross-platform consistency.

Key Features Implemented:

Exception Toggle Activation to quickly enable/disable policy exceptions.

Intelligent Search & Filtering for precise exception tracking and audit readiness.

Enterprise-Grade Dashboard with Real-Time Insights.

Customizable Data Views with role-based access control.

Automated Exception Handling Workflows to reduce manual intervention and human errors.

Lorem ipsum dolor sit amet consectetur adipisicing elit. Nulla eaque aspernatur ratione hic quam, assumenda perspiciatis fugiat iure alias, exercitationem et corporis quas. Unde tenetur aliquid eaque animi culpa cum.Results & Impact:

Significant reduction in time spent managing security exceptions due to improved UX and workflow efficiency.

Enhanced compliance accuracy, reducing errors in security exception tracking by 40%.

Increased user satisfaction, with positive stakeholder feedback on the modernized and intuitive UX.

Conclusion: The redesigned "Controls & Exceptions" module has transformed exception management, making it more efficient, scalable, and user-friendly. By leveraging user-centered design, enterprise UI/UX principles, and data-driven enhancements, this project has significantly improved security governance, compliance monitoring, and operational efficiency.IntroductionThe SPHEREboard Design System was born out of a need for consistency, efficiency, and scalability in our product's design. As a UI/UX designer, I played a key role in creating a centralized, systematic approach to UI design, ensuring that every component, color, and interaction followed a well-defined structure.This case study outlines how our team identified challenges, defined a strategy, and executed a fully scalable design system that improved our workflow and user experience.How We Came About It:Identifying the Need for a Design System.

Recognizing Inconsistencies Across the Product

As the product scaled, we noticed visual inconsistencies across different screens, including:

Disjointed UI elements: Buttons, dropdowns, and text fields varied in size, spacing, and interaction states. Color discrepancies: Multiple versions of primary and secondary colors were used without standardization.
Color discrepancies: Multiple versions of primary and secondary colors were used without standardization.
Typography mismatches: Different font sizes and weights led to an uneven visual hierarchy. Inefficient design process: Without a unified system, designers and developers spent excessive time aligning on UI details.

Research & Benchmarking

To define an effective approach, we conducted:

Internal audits: We reviewed our existing UI components, identifying redundancies and inconsistencies.
Competitor analysis:We studied Material Design, Carbon, and Spectrum to understand industry best practices.
Cross-team discussions: We gathered insights from engineers, product managers, and stakeholders to align on requirements.

Create a single source of truth for UI components.

Standardize colors, typography, and spacing for visual consistency.

Improve collaboration between designers and developers.

Ensure scalability for future product growth.

Building the SPHEREboard Design System

Defining the Foundations

We started by creating a design token system, ensuring consistency in:

Color System: Standardized primary, neutral, and semantic colors.
Typography: Defined type scales for headings, body text, and labels.
Spacing & Grid: Implemented an 8pt grid system for uniform layouts.

Componentization & Variants

Next, we built modular, reusable UI components in Figma with:

Auto-layout: For flexibility and responsive behavior.
Variants: For different states (default, hover, disabled, error).
Scalability: To support future features and themes.

This ensured that every button, input, and card followed a structured, reusable format, drastically reducing design time.

Documentation & Dev Collaboration

We documented every component with:

Usage guidelines: To maintain consistency across teams.
Figma annotations & Dev Mode: For seamless developer handoff.
Version control & feedback loops: For iterative improvements.

Data Visualization & Accessibility

To improve UX for data-heavy dashboards, we:

Designed clear, accessible charts and tables.
Used contrast-rich color palettes: For readability.
Ensured compliance with WCAG accessibility guidelines.

Impact & Results

0% Faster Design-to-Development Process: Standardized components eliminated redundant work.

Increased UI Consistency: Reduced design drift across products and features.

Scalability for Future Growth: The system allows easy expansion and adaptation.

Stronger Designer-Developer Collaboration: Clear documentation improved handoff efficiency.

Enhanced User Experience: A unified, structured UI led to a more intuitive interface.

ConclusionThe SPHEREboard Design System is more than a UI framework—it's a foundation for future innovation. By creating a scalable, accessible, and developer-friendly system, we enhanced the efficiency, clarity, and overall user experience of our product.This project showcases my ability to identify UX challenges, structure a scalable design system, and collaborate cross-functionally to bring a cohesive vision to life.

Let's Design Together

Collaborate to create engaging and effective designs that elevate user experiences.